NEW Spring/Summer '10 collection now in-store, checkout images below. *FREE UK DELIVERY (*Not On Sale Items). True Religion is a leading premium denimwear brand. Designed by Jeffrey Lubell in 2002, his vision of creating an authentic american, quality premium, denim collection in fantastic fits and iconic 70's styles which would become a trend setting brand and celebrity favourite around the world. A timeless and vintage collection of jeans and tops..